Mike Chen and Mark Joyner is up to something
I just finished reading an interesting report by Mark Joyner about some of the so-called “scientific” testing methods used by so many marketers.
It’s not been long since Armand Morin’s MultiTrack Generator - a Taguchi-based tool - hit the market, and now it seems that Mike Chen and Mark Joyner is coming out with a product that (I assume) is supposed to be a better tool than MTG.
They are not giving away any details about this product yet, so I have absolutely nothing to base this on, but I’m guessing that the product will utilize neural networks.
Neural networks have a knack for finding the optimal solution in multi variable scenarios where you have no way of putting together a credible algorithm yourself.
No TagsAdd comment March 10th, 2005