More than 10 times as many prospects
I’m still not sure I know exactly how The List Machine from Gary Ambrose works, but I’m pleasantly surprised about the way their referral bonus is set up.
One of the problems you normally face with any type of viral list builder is lack of momentum.
Let’s say you sign up 10 people.
The premise of a viral system is that those people will also sign up 10 people each, and they will in turn sign up 10 people each and so on for the depth of the system.
With a 4-level system this would equal:
10 + (10*10) + (100 * 10) + (1,000 * 10) = 11,110
Now, the sad truth is that this rarely happens.
It’s more like this:
10 + (10 * 1) + (10 * 1) + (10 * 1) = 40
So if every body (except you) just refers 1 new person instead of 10, you’ll end up with a network of 40 and not 11,110.
I still haven’t grasped all this double-matrix (forward and reverse) stuff that Gary has based The List Machine on, but the bonus referral are nice.
Once you make 10 direct referrals, you'’ll be given a bonus of 100 random prospects per mailing.
So even if your direct referrals stink a building a network you would still be able to mail 10 + 100 in each mailing.
The bonus for 25 direct referrals is 275 which would bring your mailing capacity up to at least 300 per mailing.
10 is easy for me, and 25 doesn’t require much work - getting 50, 100, 200 and 500 direct referrals and the accompanying 600, 1,300, 3,500 and 7,500 bonus mailings is going to be abit harder 
Add comment March 17th, 2005