A peek into Frank’s World

January 13th, 2005

Hi,

I warned/promised you that I would be sending you lots of Frank Kern stuff, so here’s is some additional info about one of the forces behind the Underachiever mastery System.

Frank talked about how to go about making it in with niche marketing in one of the audios I’ve listened to over the past year.

Basically he think that too many people fail because they focus on the product first.

They get this idea for a new product, a new CD a new ebook or anything that can be sold exclusively over the internet.

Then they start to work on their product, and they spend a lot of time researching, writing, coding, compiling to get it all right.

Then they spend time on the “packaging” such as ebook covers and jewel cases so their product looks nice.

After that they create a sales letter.

And the last thing they do is try to figure out how much to charge and how to promote it.

And most likely they’ll end up with a product that doesn’t sell because there isn’t a market for it.

Nobody is looking for that type of products, or maybe they are looking, but the can’t afford it.

And all this because they handled it all wrong.

You see, what they need to look for first, is a market first.

Find a good market, one that is passionate about something, one that has the money to spend, and one that is actively looking for a product to fill their needs.

Find out what they want and how much they are willing to pay.

And if your product is far away from the markets or niches where internet marketers usually operate, then you can really pull in sales with even a – by internet marketing standards – mediocre sales letter.

It’s like fishing in a barrel because most people haven’t become immune to “standard” internet marketing sales letters with catchy headlines, guarantees, bullet points and benefits.

I hope you can use this little peak inside “Frank’s World” even if you don’t get the Underachiever Mastery System yourself.

Now, I know that Frank has something up his sleeve about a teleseminar, but I haven’t got any details from him yet, so you’ll have to wait a bit for that.

But remember to register yourself and be put on Ed and Frank’s Priority Alert List, so they can notify you themselves when they release the information about the teleseminar.

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Entry Filed under: General, Niche marketing