Posts filed under 'All About AdSense'
…if you want to prevent Site Targeted Google AdSense ads from showing up on your sites.
If you opt in to “Onsite Advertiser Sign-up” then you’ll see a link named “Advertise on this site” together with your Google AdSense ads.
All this does is send your visitors to a special landing page, and guide them to set up site targeting for your site specifically.
Now, I was under the impression that if I opted out of “Onsite Advertiser Sign-up”, then I wouldn’t get those Site Targeted Google AdSense CPM ads on my sites.
Well, I was wrong.
Initially I thought that I had accomplished my goal by opting out of “Onsite Advertiser Sign-up”, but Site Targeted ads still showed up when I dug into some advanced reporting on my AdSense account.
Well, I was wrong.
So I raised a ticket with Google AdSense Support, and got a very fast reply that really described the Site targeting scenario,
Opting out of “Onsite Advertiser Sign-up” essentially just removes the “Advertise on this site” link.
And the email from the support team also stated that all Google AdSense accounts are opted in to Site Targeting per default.
Ouch, so basically Site targeting can’t be disabled through your account settings.
I have one option though, but I have to wait for the support team to get back to me again before I know anything concrete.
The problem site targeting was originally brought to my attention by Adsense - Getting Paid Per Impression over at one of Lynn terry’s blog.
Tags: cpm, google adsense, lynn terry, site targeting
May 12th, 2006
There’s a very interesting post over at Lynn Terry’s blog about Google AdSense Site Targeting.
Lynn spotted some Google AdSense ads on her site that didn’t have the right format, so she investigated it some more and discovered that those were ads placed specifically on her site.
And unlike regular Google AdSense ads, which are PPC, these ads are CPM.
So the advertiser pays per impression, and not per click.
Lynn has been getting some rather appauling results from the CPM ads, so I decided to dig into some of the advanced reporting features that Google AdSense offers to see if I was also displaying CPM ads on my sites.
Well, it turns out, that I’ve been displaying then since September last year 
And I wouldn’t say they’ve been wildly profitable for me compared to what I get from the regular PPC ads. The Google AdSense ToC of course forbids me to share any hard cold facts
Now, I don’t know which sites are Site Targeting my sites, so I can’t really do anything about them since I can’t add them to my exclude list.
The only option I have - it seems - is to go through my pages and see if I’m lucky to spot an out-of-place ad.
Not an ideal option when I basically strive to automate as much as possible.
From an advertiser point of view, this seems like a really good deal.
Imagine being able to “leach” traffic off your competitors highly optimited AdSense monetized pages 
Tags: ads, clicknewz, cpm, google adsense, lynn terry, ppc, site targeting
May 3rd, 2006
I changed the layout and placement of Google AdSense on the 14th, so now I’m able to compare the first 13 days of April with April 14 through 26.
Ad Unit Impressions went up 24%
Clicks went up 125%
Ad unit CTR went up 55%
Ad unit eCPM went up 370%
Earnings went up 288%
Not bad for a few hours of simple copy and paste 
No Tags
April 28th, 2005
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