From the Fingers of Henrik Flensborg

Content vs. Sales Copy

Graig Perrine who recently launched the very impressive List Profit Secrets system just wrote an excellent piece in his blog about sales copy versus content when it comes to creating sales and generating revenue.

Add comment April 22nd, 2005

I’m a marketing genius :-)

A part of the marketing that Mike Chen and Mark Joyner is doing right now is a marketing IQ test.

Pay attention, because this is not only an easy way to get your hands on a very neat price, but it’s also a great example of a viral marketing campaign.

Anyway, I took the test, and this is my initial result:

Sorry! But Don’t Despair …

Henrik, you got 7 out of 8 questions correct. But don’t worry - we’ll give you another chance!

So, I didn’t win the price

But I was given the opportunity of “exchanging” the name and email of a friend for a new shot at the title.

Now, can you see how smart this is?

As long as I don’t have all 8 question right, I’ll have to supply Mike and Mark with fresh new leads.

I wish the grand price was the script to set up this kind of viral questionaire/test, but it’s not ;-(

Anyway, the second time I took the test I got this result:

Congratulations!

You got 8 out of 8 questions right, Henrik! You must be a marketing genius.

So, I’m officially a marketing genius

So, how about you?

Are you ready to take the test?

Add comment March 11th, 2005

Are your headlines failing because you haven’t been using these exact psychological triggers in them?

Are you just browsing through all my posts or did the title cause you to take a closer look?

Well, the title of this post lives up to all the psychological triggers that Sean D’Souza writes about in “The Psychological Power of Headlines - How To Write Headlines That Get Results Every Time!“.

And you can get your hands on the report just by signing up for Sean’s PsychoTactics Newsletter

In the confirmation email you’ll get links to a few free reports.

The first is “Scientic Advertising” by Claude C. Hopkins, and you might already have picked this up before, because it’s one of those ebooks that is really circulating.

The second is the report by Sean himself.

It’s a quick read, but I think you’ll refer to it over and over again when you’re putting together your email subjects, your sales letter headlines or your blog post titles in the future.

And make sure you read the newsletter as well - it’s packed with information each and every time.

Add comment February 12th, 2005