The PDF isn’t important
John Reese is for a very limited time giving access to an issue of "The Reese Report - Internet Marketing Opportunities & Strategies".
The PDF is interesting, but it's the accompanying CDROM that's the most important one.
The report itself is a 20 page PDF, but it's the 38 MB videos on the CDROM that's really interesting.
What's interesting about the report is that even if it's almost one year old, the information is still valid, the ideas you can extract yourself is only limited by your own imagination, and the Testing Lab part should give you a good idea of how you can test the reponserate of different opt-in forms. Video #5 on the CDROM is btw the best one because it really shows how the tests in the Testing Lab was performed.
One of the tools John shares with his subscribers is even one that I blogged about earlier 